Say Hello to the New Us

You know how we keep finding new ways to help people find the best homes? We truly believe that change is the only constant. In sync with that thought, RoofandFloor has changed too!

We have a new look, great features, and helpful tools all designed to make your home buying journey a truly intuitive and hassle-free experience.

“At RoofandFloor, innovation is the core of our business strategy. We are constantly innovating on the features we offer to improve the homebuying experience. So together, with these new features, we look forward to starting the next chapter of another exciting journey at RoofandFloor, with the core idea that first set it in motion – changing the way India buys homes,” says Gowri Shankar, Co-Founder and CEO, RoofandFloor.

So, what are these changes?

New design

We understand that making the website better is not merely about giving it a new design but understand what you as the homebuyer need. Over the last one year, we have been working extensively with homebuyers, real estate builders, and other stakeholders to understand the gaps in the industry and firm up our core offerings. Our new, revamped website is the first step in this direction. It communicates our offerings, reflects our brand positioning – ‘Find the Real in Realty’, and is simple and clutter-free – just the way you wanted it!  


So, what’s new? The RoofandFloor website is designed to load way faster now, even on slow Internet connections.  We have changed our search algorithms to make the results even more relevant.

Popularity feature

You can now sort out some of the most popular projects in your city at the click of a button. Find out the Popularity score for any project and make your house hunting just that little bit easier.


The popularity feature is available on RoofandFloor’s listings pages, product description pages, and search result pages.

Comparison tool

Our new Compare feature will allow you to compare up to three projects at a time! Trust us, comparison gives a better perspective and helps you zero in on your decision in an informed manner.


Here’s why you should use Compare:

● Compare projects on 15 parameters
● Cover top projects
● Evaluate homes based on your requirements

Revamped blog

We also revamped our blog page for a better reading experience. From real estate news to the legalities of home buying to taxation – this is your one-stop destination for everything real estate.


With insights and analysis backing this up, the blog has been thoughtfully designed to help you take the right decision. For instance, in the Legal & Taxation section, you can read about the tax implications and documents required while buying a property. Join us for free-ranging discussions on the blog or any of our social channels.

Commenting on the developments, Geetha Raj, Senior Manager – Branding and Marketing, says, “Buying a home is one of the biggest decisions that one takes in life. Thus, buyers seek credible sources of information to help them make an informed decision. Keeping this in mind, we have packed the ‘Realty Guide’ with relevant content that will facilitate the decision-making process for our readers.”

So, what are you waiting for? Explore, Compare, and Research before you buy your dream home.

We would love to hear your feedback on these latest product developments. Send it to us in the comments below or email us at

Further reading:

RoofandFloor EMI Calculator: Calculate Your EMIs in Just 3 Steps
Introducing the GPS Feature for Property Search
RoofandFloor App – Find Your Perfect Home Anytime, Anywhere!

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